Interactive assessment
Find a path to LLM adoption (opens in a new tab)
The self-assessment routes visitors toward guidance relevant to their stage of development.
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Back to map
Helping AI buyers find their next step
Audience research, an LLM self-assessment, and connected content helped explain a broader AI offering.
The starting point
The challenge
Turing was known for some of its solutions but wanted to tell a broader story as it rebranded for an evolving AI market. The content needed to speak to buyers with different needs and levels of readiness.
The decisions
My approach
The strategy used audience and market research to understand the questions behind buying decisions, including pain points, unmet needs, and emerging priorities.
An LLM self-assessment gave businesses a way to identify where model improvements or new applications could support their goals.
The research informed white papers and a wider collection of blogs, videos, and infographics. Derivative assets carried the same ideas into email, social, ads, and landing pages.
From plan to published
The execution
The program connected research-based resources with a self-assessment and follow-up content for different stages of LLM adoption. Smaller visual and written assets helped the larger ideas travel across channels.
Explore the work
The strategy in action
Selected pieces from the program. My role was content strategist; individual publication credits are noted below.
Article
Evaluating the hidden costs of AI (opens in a new tab)
An educational piece helps buyers weigh off-the-shelf tools against their business requirements.
Article by Nathan Israelsen
Collapse preview : Evaluating the hidden costs of AI
Article
AI in quality assurance (opens in a new tab)
A focused use case explains how AI can support software quality teams.
Article by Nathan Israelsen
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White paper
Maximizing Your LLM ROI
A guide to the role of strategy, evaluation, and training in LLM performance.
Collapse preview : Maximizing Your LLM ROI
Selected excerpt · cover + one sample page
Assessment results page
A next step for early AI exploration
A tailored follow-up page connects assessment results to recommended solutions and resources.
Collapse preview : A next step for early AI exploration
Video
Elevate your LLM
A short video connects LLM evaluation and improvement to the assessment.
What followed
The outcome
The work produced a connected set of educational and campaign assets, with an assessment that helps visitors identify a relevant next step.
Next case study
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