Article
Digital transformation for small businesses (opens in a new tab)
Practical business needs frame the conversation about connected technology.
Published by Samsung for Business
Collapse preview : Digital transformation for small businesses
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Putting small business owners at the center
Customer videos, articles, and social content showed how small businesses use connected technology in everyday operations.
The starting point
The challenge
For Small Business Saturday, Samsung wanted to spotlight how small businesses use display technology and software to improve customer experiences, manage costs, and prepare for a busy holiday season.
The decisions
My approach
I helped build the campaign around existing customers and their experiences. On set, I produced videos that brought those business stories to life.
The social showcase became the starting point for a customer story series on Samsung Business Insights. The plan extended those stories through the website and email, connecting them with ongoing product promotions.
A short launch video introduced the idea of the connected small business and provided an entry point into the wider campaign.
From plan to published
The execution
Customer videos, a micro-video, social posts, and derivative articles gave each story several useful forms. The content connected a seasonal moment with practical questions small business owners face throughout the year.
Explore the work
The strategy in action
Selected pieces from the program. My role was content strategist and on-set producer; individual publication credits are noted below.
Article
Self-service and the customer experience (opens in a new tab)
An execution example focused on how technology changes everyday service.
Published by Samsung for Business
Collapse preview : Self-service and the customer experience
Social video
Small business social showcase (opens in a new tab)
The public campaign post brings the customer stories into Samsung’s social channels.
Video
Small business campaign video
A video showcase introduces small business owners and the technology supporting their work.
What followed
The outcome
The campaign generated engagement across social and editorial channels. It also created a reusable collection of customer stories that could support ongoing product communication.
Next case study
Turning monitor research into buying intent